Branding for boutique online toyshop

The client had a sketch of a pixie that she was keen to incorporate into the design. She was also inspired by Picasso’s simple line drawings of animals.

Armed with those elements and an understanding of the products and clientele, I created a simple line drawing within a coloured circle of a subdued, calm palette, with a nod to the moon and childhood dreaming. As an extra embellishment, the dots act as stars - which can appear as a metallic when needed.