Established online retail company Firetoys wanted to produce a cork yoga mat. After much deliberation on a name, they settled with simply Firetoys YOGA. So I incorporated their original ‘f drop’ logo into the yoga brand - but made it cleaner and simpler for the wellness market. We went with natural tones for the palette and organic shapes in different ‘poses’ - indicating sport, movement, shaping, and balance.

With the mat design and the box packaging, I strived to keep it gender neutral - to appeal to anyone and everyone who would want to practice yoga.