Brighton Fringe ‘Out Of Home’ ad campaign.

Promoting Brighton’s beloved Fringe festival with the tagline ‘Find Your Fringe’.

The set brief was to utilise the many striking images from previous years to highlight the diversity of what would be on offer for 2024. There’s a Fringe for everyone…

A bespoke hand drawn lettering (and icons) was created to reflect that individuality and quirk. This was rolled out across socials months ahead of the event.

For the print campaign, I made a selection of the photos to represent the different elements of the Fringe - Caberet, Comedy, Kids, etc, and primed with the billboard locations, intertwined the lettering and the image.